"$800, gone..."
Shared by Breanne Smedley
It’s probably been more than that, actually.
Money spent on Facebook Ads as Kristina and I try to figure out how to craft our message and grow our audience.
Money that we risked in experiments of what image would work.
What message resonated the most.
Who to target.
Money that we spent to get barely any leads back.
Or, leads that we’d look at each other and say, "Woah, that’s not our ideal client…"
We could easily chalk that up to a waste.
We could easily just call it a failure and not try again.
After all, money, when you’re growing a business, doesn’t exactly flow in right away.
It’s these times that I wish that old adage were actually true and money DID grow on trees.
But, it doesn’t.
And, I’m glad it doesn’t, actually.
Because we are taking risks.
Risking with hard-earned money that came from previous risks we took in our business.
We know that without taking risks, there will never be an opportunity for anything to be gained.
Anything to be learned.
We failed, and we will fail some more.
But, we learned in the process.
We are learning what doesn’t work. (Most of what we’re tried so far...lol)
Every once in a while, we’ll strike on something that does work. (Our quiz, bright photos, and short copy!)
And we use both as data to move forward.
At the end of the day, I’m proud of us for risking.
For actually trying, and doing.
While others sit back and wait for things to happen.
Play it safe.
Criticize others and use their failures to justify staying put.
Like the armchair quarterback that knows it all, but only from the comfort of his chair.
Never stepping foot in the game.
We take action.
We accept that risk is necessary.
And that failure is part of the process to growth.
We will keep experimenting, taking smart risks, and failing.
Because we know that is the path to anything worth pursuing.
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